THE PRO SHOP LLC. d/b/a The PROSHOP (referred to as “The PROSHOP,” “we,” “us,” or “our” in this Privacy Policy) operates the retail brands of THE PROSHOP, PROSHOP (“Brands”) in the U.S. and certain U.S. Territories. We take seriously the trust you place in us when you choose to do business with us.


The purpose of our privacy policy (this “Privacy Policy”) is to inform you about the types of Personal Information we gather about you, how we may use that information, whether we disclose it to anyone and the rights and choices you have regarding that information.


“Personal Information” means any information from which you can be identified or are identifiable, either directly or indirectly, such as your name, address, telephone number, device and browsing information, etc.


If you want the best products and services The PROSHOP offers, we need certain Personal Information of yours. We use your Personal Information to provide you our products and services, communicate with you, market products and services that may be of interest to you and secure our operations.


By using our Services, you agree with the terms of this Privacy Policy, which is part of our Terms of Use, and you consent to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please discontinue use of our Services immediately. By accessing and continuing to use our Services, you agree to the collection and use of Personal Information in accordance with this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us.

SENSITIVE PERSONAL INFORMATION

In some circumstances, when you grant us permission to do so, The PROSHOP collects, uses, and processes Personal Information, which is classified as sensitive information under applicable data protection and privacy laws.


Categories of sensitive Personal Information we collect with your permission include the following:

Precise geolocation information (in relation to your use of the App)
PERSONAL INFORMATION
We collect various types of Personal Information about and related to you. In general, we collect and store such Personal Information either directly (for example, when you create a customer account) or automatically (for example, when you visit our Site) from you.

We collect Personal Information related to you:


from you when you provide such information to us.

through technology-enabled collection and tracking services that allow us to automatically collect certain information when you use our Site or App or interact with our emails, social media or advertisements on our Site, our App or other websites.

from our in-Store services when you visit our Stores.

from other sources, including Service Providers who perform a business, professional, or technical support functions for us, and other third parties we may have a relationship with that is discussed in this Policy.

We receive and collect Personal Information from you when you use our Services, such as in the following circumstances:


When you create a customer account on our Site, we collect:
identifiers;
personal information categories listed in the California Customer Records statute;
commercial information;
browsing information on your interaction with our Site;
geolocation; and
inferences.

When you create a Loyalty Program account, we collect:
identifiers; and
personal information categories listed in the California Customer Records statute.

When you place an order with us (by phone, online at our Site and in-Store), we collect:
identifiers;
personal information categories listed in the California Customer Records statute;
browsing information on your interaction with our Site;
geolocation information;
inferences; and
sensory data.



When you participate in customer research and surveys, we collect:
identifiers; and
personal information categories listed in the California Customer Records statute.

When you participate in sweepstakes or promotions we offer, we collect:
identifiers; and
personal information categories listed in the California Customer Records statute.

When you subscribe for communications from us, such as promotional emails, we collect:
identifiers; and
personal information categories listed in the California Customer Records statute such as your name, alias, telephone number or home address.

When you contact us through any method, including by phone, email, web chat and fax, we collect:
identifiers;
browsing information on your interaction with our Site; and
personal information categories listed in the California Customer Records statute.

When you use a third-party website or mobile application (such as a social media platform) in connection with our Internet Marketing Platform, we may collect:
identifiers;
browsing information on your interaction with our Site;
personal information categories listed in the California Customer Records statute; and
sensory data.

Please note, when you use a third-party website or mobile application in connection with our Services, you may be further subject to such third party’s terms of use, privacy policy and other applicable terms and conditions.

In General

We use cookies, web beacons, pixel tags, social media widgets and other automated information collection and tracking technologies to collect Personal Information (“Automatically Collected Personal Information”).


We receive Automatically Collected Personal Information about you when you use our Services where automated information collection and tracking technologies have been employed by us or by our Service Providers, such as:


when you interact with our Site or App on any device.
when you interact with our Store Kiosks.
when you interact with our Internet Marketing Platforms, including email advertisements or digital ads delivered on a third-party website or mobile application.
when you install our App and enable certain features such as location-based features.
when you interact directly with our Service Providers or with other websites, mobile applications or companies that these Service Providers also work with.

Automatically Collected Personal Information is collected over time. Automated information collection and tracking technologies that we primarily use in association with our Site, App and Internet Marketing Platforms include cookies, web beacons, pixels, locally stored identifiers and certain social media tools, like social media widgets. We may use other technologies that are similar to, or serve similar purposes, as these technologies.

Cookies and Similar Technologies

Cookies are small data files that are stored on your hard drive or in connection with your browser. Cookies, and other similar technologies, allow our Site and App to identify you and to remember things like your preferences for browsing the Site or App.


We use session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. We use session cookies, for example, to manage items added to your shopping bag. We use persistent cookies to give you a more personalized shopping experience and help you navigate our Site and App more efficiently. Persistent cookies do not go away when you exit your browser. Persistent cookies are stored until they expire or until you delete the cookie. You may not be able to delete some persistent cookies, even through your browser option tools.

We use functional cookies and analytical cookies. Functional cookies recognize you as you return to our Site or App and enable us to store information about your preferences. Functional cookies include, for example, cookies that allow you to log-in, save favorite items or store products in a shopping cart. Functional cookies must be enabled on the Site and App to function and for you to use these Services. Analytical cookies analyze how you interact with our Site, App and Internet Marketing Platforms. Analytical cookies also may be used to analyze how you interact with other websites and mobile applications.

We use first-party cookies and third-party cookies. First-party cookies are set by us on our Site and App and can only be used to capture information about your use of the Site or App. Third-party cookies may be set by our partners on our Site or App. For example, we may hire an analytics company that sets its own cookie to our Site to perform web performance analytics services for us. Third-party cookies may also be set up by our partners on content we deliver on other websites or mobile applications. These cookies may have the capability of tracking your interaction with and across different websites and mobile applications.

Other Cookies.
Social Media Cookies. These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Targeting Cookies. These cookies may be set through our site by our advertising partners, which is considered “sharing” data under applicable data protection laws. They may be used by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Web Beacons or Tags

Web beacons (also known as pixel tags, tracking pixels or clear GIFs) are small image files embedded on our Site, App and Internet Marketing Platforms (such as promotional emails). Web beacons are used to monitor your interactions with these Services. Web beacons are also used to measure the effectiveness of these Services and for security and fraud prevention services. Web beacons may be used together with cookies.

Social Media Widgets

Our Site and App may include social media tools, including social media widgets, to connect you to your social media accounts. These features set cookies or use other automatic collection and tracking technologies to collect information about you and your use of the social media features through and in connection with our Services. These social media tools may be hosted by a third party. Your interactions with these tools and the corresponding social media platforms are governed by the privacy policies of the companies that provide such platforms.

Hardware IDs

Hardware IDs are unique identification numbers or character strings associated with a specific device. Hardware IDs are permanently associated with a device. Hardware IDs may be used to track use of a device, such as by tracking use of mobile application(s) installed on such device.

App-Specific Storage

User data and information may be stored locally by our App. In general, mobile applications do not provide tools for an average end user to manage its contents.


To learn more about how we use cookies and other automated information collection and tracking technologies to collect Personal Information for target advertising purposes, please click HERE to review our Targeted Ads Notice.

We receive certain Personal Information about you when you visit our Stores. 

At Point-of-Sale

Personal Information is collected at the point-of-sale or through in-store mobile devices, such as tablets used by our sales associates. 

Wi-Fi Services

Our Stores may offer free Wi-Fi services to visitors. 

If you connect to such in-store Wi-Fi service: 

• We receive information about you and your device, including your device’s MAC address, IP address, received signal strength indicator, technical details about the device such as its operating system and device type (including make and model), and technical capabilities. 
• We also receive information about how you use our Wi-Fi network while you are connected, including the store location, the names and/or Internet addresses of the websites you visit and the mobile applications you use, and how long you interact with such websites or applications. 
• We collect this information each time you connect to a Store’s Wi-Fi service. 

If your device is configured to search for available Wi-Fi networks, we receive information about your device even if you choose not to connect to our Wi-Fi service. 

Video Cameras 

We use cameras in our Stores for security purposes, to protect our assets and to measure customer traffic patterns. Cameras may capture your demographic information, such gender, when you visit our Stores.

We receive Personal Information about you from other sources, such as:


Our business partners, including online advertising networks and companies that may we engage to host or co-sponsor our promotions.


Social media platforms, including Facebook, TikTok, Twitter, YouTube, Pinterest and Instagram (subject to your registration and privacy settings for such social media platforms).


Service Providers, including:


carriers, concerning your shipping information.
Service Providers who help us update, enhance, improve and/or analyze our records and data, including Personal Information records.
Service Providers who perform marketing and research services for us.
Service Providers who help us detect fraud or theft.
Service Providers who provide us feedback about the performance and effectiveness of our Site, App and Internet Marketing Platforms.

We may use Service Providers who provide legally obtained information to supplement what we already know about you

In General

Generally, we use Personal Information we collect for the following purposes:

• To provide you our products and services
• To communicate with you
• For marketing, promotions and advertising (including cross-context behavioral and targeted advertising)
• For our internal operations
• For fraud prevention, security and legal compliance

Specifically, we use Personal Information for these purposes are listed below. Please note that we use some information that does not specifically identify you or your device(s) without restriction.

Certain laws may grant you rights to control your Personal Information. Consistent with these laws, The PROSHOP gives you options to access, edit, or remove certain information, as well as choices about how we contact you.

Although some of these rights apply generally, certain rights will only apply to limited individuals or circumstances. We may reject your request if these rights are not available to you or applicable in your state or jurisdiction.

If you need further assistance, you can contact us.

Right to Know and Access Information

Much of the information you are entitled to know or access is disclosed in this Privacy Policy. With this said, you have the right:


to know about our information practices; and
to access the categories of data we collect, with whom we share that information; and
in some cases, to know what specific Personal Information we associate with you or your account.

Right to Data Portability

If you request a copy of specific Personal Information we have about you, then we will provide it in an easily accessible format.

Right to Deletion or Erasure

You may request that we delete the Personal Information we have collected about you. Depending on the applicable law, in some cases, we are required or permitted to retain that Personal Information, even if you validly requested we delete or erase it.

Right to Correct Information

You may request we correct or rectify inaccurate Personal Information we associate with you.

Right to Object to & Restrict Processing

You may object to the processing of your Personal Information on the basis of our legitimate interests at any point in time.
You may object to (and opt-out of) direct marketing. Please see the “Right to Universal Opt-Out” paragraph below.
You may restrict or limit the way we use your Personal Information when:
You contest the accuracy of the Personal Information.
You believe our processing to be unlawful, but don’t want us to delete it.
We no longer need the Personal Information for the purposes we collected it, but must retain it for legal purposes (for example, defending legal claims).
You have objected to our processing of your Personal Information and we are verifying whether that objection controls our legitimate use of the personal information.
Right to Opt In

You may be entitled to opt-in to any processing of sensitive information.

Right to Universal Opt Out

You may limit (or “opt out”) certain ways we use and disclose your Personal Information.

You may opt-out of:

The sharing of Personal Information for targeted advertising purposes.
The disclosure or collection of sensitive Personal Information.
The use of your Personal Information for building a customer profile.
The use of Personal Information to make guesses or inferences about characteristics, attributes, or behaviors.